Wednesday, October 13, 2010

A New Type of Media Comes to Philadelphia

You may have seen these before on magazine advertisements or sales receipts. If you haven't before, these alien like designs are called QR codes. If you have a smartphone, which are almost half of people with cell phones, you can put these codes to use. All you do is download a free QR code reader, scan the box with your phone's camera, and the special content pops up. This code will take you to Tek Lado's mobile website.

Tek Lado is a new print magazine in Philadelphia and they are putting this new technology to good use. Their main focuses are technology and pop culture. What sets Tek Lado apart from every other print magazine in the country is they are the first bilingual publication. This is possible with QR codes placed throughout the magazine. Scanning the code will translate the article from English to Spanish or vise versa. Also, the QR codes will provide direct connection to extra material like pictures and videos. As of now, Tek Lado is a bimonthly publication, with their next issue due in late November. Visit their website to find out where you can pick up a copy.  

If you do not have a smartphone, here is the link to their website: Tek Lado

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